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Report: 50% of Amazon Sellers Will Expand to New E-Commerce Platforms and Global Markets...
AUSTIN, Texas, February 7, 2023 (Newswire.com) - Today, Jungle Scout, the leading all-in-one platform for e-commerce sellers, released its 2023 State of the Amazon Seller Report, a study of more than 2,000 Amazon sellers, from entrepreneurs to major brands, that reveals key trends, challenges and opportunities in e-commerce. The report finds that 89% of Amazon sellers are profitable to start 2023, and the majority plan to expand their global footprint and diversify their marketing strategies in the year ahead.
Key insights from the report include:
89% of Amazon sellers are profitable, up from 85% a year ago, and despite concerns around inflation, 37% of sellers say their profits increased in 2022.
Opportunistic Amazon sellers are diversifying and expanding their reach.
- 61% of Amazon sellers already sell on at least one other e-commerce platform, leading with eBay, Shopify, and Walmart. Still, 52% say they will expand to additional platforms in 2023 — up from 25% who said the same a year ago.
- 45% of Amazon sellers operating in the U.S. marketplace also operate in at least one other international marketplace.
- 50% of global Amazon sellers will explore selling in additional international markets in 2023 — up from 25% who said the same a year ago. Brazil, Turkey, and Japan are among the fastest-growing global Amazon marketplaces.
Social media marketing is key for Amazon sellers, with TikTok and YouTube ads trending up and Facebook and Instagram ads trending down.
- 41% of Amazon sellers use social media marketing to promote their products, up 15% from those who did so a year ago.
- While Amazon sellers still favor Facebook and Instagram advertising (respectively, 67% and 49% of sellers who market on social media use these platforms), their popularity is down from a year ago.
- 31% of Amazon sellers using social media marketing use TikTok ads, up 65% year-over-year. These sellers' use of YouTube and Snapchat advertising also grew 86% and 41%, respectively, demonstrating growing demand for video content.
- Nearly half of Amazon sellers (49%) plan to work with social media influencers to promote their products in 2023.
Amazon seller concerns center on the rising costs of goods, shipping, and advertising.
- Although fewer Amazon sellers lost sales due to supply chain disruptions in the past year (46% did in 2022 compared to 74% in 2021), sellers still raise concerns over the fluctuating costs of shipping, storage, and goods from global suppliers.
- 36% of Amazon sellers are also concerned about inflation impacting their business in 2023.
"Amazon is constantly evolving, and e-commerce is constantly optimizing. Still, Amazon sellers continue to prove that they know how to pivot in 2023," said Mike Scheschuk, President of Small & Medium Business at Jungle Scout. "This year, we expect to see Amazon sellers exploring new strategies to help them stay ahead of the curve, including expanding into international markets, bringing their brand to new e-commerce platforms like Shopify or Walmart, or promoting their brand on TikTok to drive awareness and sales."
See the full report for trending insights on sales, profitability, popular product categories, and more, as well as the methodology.
About Jungle Scout
Jungle Scout is the leading all-in-one platform for e-commerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management solutions and powerful market intelligence resources to help entrepreneurs, up to the world's largest brands, manage their e-commerce businesses. Jungle Scout is headquartered in Austin, Texas, and supports 10 global Amazon marketplaces.
Contact Information:Cathryn Hurdle
Public Relations Strategist
[email protected]
(613) 639 9067
Original Source: Report: 50% of Amazon Sellers Will Expand to New E-Commerce Platforms and Global Markets in 2023
Marge Carson Resumes Manufacturing, Will Reenter Casegoods Market
CLARENDON HILLS, Ill., February 7, 2023 (Newswire.com) - In just a short 60 days after acquiring high-end furniture brand Marge Carson, the new owner and chief executive Janet Linly announced that the company has resumed production and is taking orders under the new name of Marge Carson Global, Inc.
Operating from a 68,000-square-foot production facility in Tijuana, Mexico, the company has re-hired many seasoned Marge Carson craftsmen to manufacture and service its luxury brand, Linly said. "It is a testimony to the energy and experience of the Marge Carson Global team and the excitement about our vision for the brand that we have been able to resume manufacturing in only 60 days," she said. She added that the resumption of production was anticipated to take up to 12 months after acquiring the brand that had ceased operations. Marge Carson also is poised to resume production of casegoods in Indonesia in the near future, including existing and new designs.
Founded 75 years ago by interior designer Marjorie Carson and known for its plush, generously scaled, and trendsetting upholstery with exclusive fabrics and trims, Marge Carson expanded into casegoods 25 years ago under its previous owner Jim LaBarge. However, the company exited the category it imported from Indonesia and the Philippines in 2021 to centralize production in North America.
Over 400 SKUs Available Through 'Brand Ambassadors' With a New Quality Assurance Process
The luxury line of upholstery, bedroom and occasional pieces will be distributed and serviced nationally to retailers and designers through a team of "brand ambassadors," Linly said, adding that she has implemented an elevated product quality assurance process and applied new higher standards to packaging. "Commodities are sold by salespeople, but a luxury brand like Marge Carson should be represented by brand ambassadors," Linly said. She added that she has hired a new quality assurance team utilizing multiple inspection steps and is implementing new packaging to "ensure that our line is at the highest possible level of quality."
Other updates planned include a comprehensive new website and a "reintroduction and restyling of the brand" at the High Point Market at a soon-to-be-announced date, Linly said. Going forward, the Marge Carson look will be "sophisticated and classic. While we will retain the more casual bestselling collections like the Bentley and Santa Barbara upholstery lines, our focus is on elegance." Fabric selection will be collaborative, with contributions from select new designers as well as designers who have overseen textiles at Marge Carson in the past in order to achieve consistency of style but also elevate the offerings, she said.
To activate an account with Marge Carson Global, Inc., place orders or make inquiries, designers and retailers may email [email protected] or call 1.630.686.2686.
Founded in 1947 in California, Marge Carson is an iconic resource for luxury residential upholstery, bedroom, and occasional furniture available internationally through high-end furniture retailers, design center showrooms, and interior designers. In 2022, Chicagoland interior design firm and retailer Linly Designs acquired the custom furniture brand from longtime owner Jim LaBarge. For more information, visit www.MargeCarson.com or www.LinlyDesigns.com.
Contact Information:Jennifer Sterna
General Manager
[email protected]
1.630.686.2686
Original Source: Marge Carson Resumes Manufacturing, Will Reenter Casegoods Market
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