NEW YORK, February 13, 2023 (Newswire.com) - Break the Love, the next-gen social sports app for racquet sports, is partnering with Lilly Pulitzer to give Break the Love users exclusive first-look access to the new Lilly Pulitzer Women's Month Collection. The capsule collection will be available on the Break the Love online platform starting Monday, Feb. 13, 2023. It will also be available through Lilly Pulitzer online starting March 1, 2023. To celebrate Women's History Month, Lilly Pulitzer will make donations totaling $50,000 to WTA Charities. In addition, proceeds from the collection's sales on Break the Love will also be donated to WTA Charities.
In honor of Women's History Month (March), the Women's Month Collection will introduce Holding Court, a new Lilly Pulitzer Print with Purpose. Celebrating 50 trailblazing years of the Women's Tennis Association, this print will support WTA Charities in their work to empower girls and women.
"We are excited to partner with Lilly Pulitzer to enable our community to give back through their Women's Month collection to WTA Charities and support their mission to empower girls and women to access sports, community, and education," said Trisha Goyal, Founder of Break the Love.
The partnership will include several special events, starting with a panel and community tennis rally in Indian Wells during the BNP Paribas Open on March 5, 2023, at La Quinta Resort and Club. This event will feature WTA President Micky Lawler and WTA players spanning the history of professional women's tennis, including Original 9 member and Tennis Hall of Famer Rosie Casals, former Top 20 player Peanut Harper and a current WTA player.
Break the Love will also return to Miami this year, where the partnership will include a women's rally and the opportunity to shop the collection with Lilly Pulitzer on March 26, 2023, in Key Biscayne.
For the first time, Break the Love will expand to the South Carolina market, hosting events with Lilly Pulitzer on April 1, 2023.
"We're proud to celebrate the 50th anniversary of the WTA with a partnership that honors their empowerment of girls and women. Our Holding Court Print with Purpose was designed so that everyone, from casual players to pros, can support WTA Charities by hitting the court in style and with confidence. We're thrilled to shine a spotlight on their work as we launch this collection and to team up with the WTA and Break the Love for special events throughout Women's History Month," said Mira Fain, EVP of Design and Development for Lilly Pulitzer.
For more information, visit https://www.breakthelove.com/clubs/lillypulitzer.
Fans of the WTA and its charitable efforts can learn more by visiting www.wtacharities.wtatennis.com.
About Break the Love :
Break the Love was founded in 2019 and has since grown into one of the most comprehensive online resources and communities for discovering and booking group-based tennis & racquet sports activities to learn, train, or compete. Break the Love is powered by passionate organizers, pros, and athletes. Visit www.breakthelove.com.
About Lilly Pulitzer:
In 1959-ish, Lilly Pulitzer set out to create her own happiness, opening a juice stand in Palm Beach. In need of an everyday uniform, she asked her dressmaker for something to camouflage splashes of citrus juice. The result? A comfortable, sleeveless shift dress made of colorful printed cotton. Since those early days, Lilly designs have been beloved for their casual glamour, vibrant optimism, and endlessly joyful spirit. Lilly was an original with the confidence to break all the rules, the humility to pull it off, and the vision to make women feel as good as they look. Today, her spirit is reflected in the brand's imaginative prints and lively colors, which inspire everyone to shine bright and stand out. The Lilly Pulitzer mission is to inspire confidence and optimism, inviting everyone to shine bright and stand out. www.lillypulitzer.com
About WTA Charities:
WTA Charities is the WTA's global philanthropic organization dedicated to making a positive impact across the globe. Our mission is to empower girls and women to live fully and support WTA communities worldwide through initiatives promoting equality, education, leadership, and health and wellness.
Original Source: Break the Love Partners With Lilly Pulitzer for Charitable Giving for Women's History Month
AUSTIN, Texas, February 7, 2023 (Newswire.com) - Today, Jungle Scout, the leading all-in-one platform for e-commerce sellers, released its 2023 State of the Amazon Seller Report, a study of more than 2,000 Amazon sellers, from entrepreneurs to major brands, that reveals key trends, challenges and opportunities in e-commerce. The report finds that 89% of Amazon sellers are profitable to start 2023, and the majority plan to expand their global footprint and diversify their marketing strategies in the year ahead.
Key insights from the report include:
89% of Amazon sellers are profitable, up from 85% a year ago, and despite concerns around inflation, 37% of sellers say their profits increased in 2022.
Opportunistic Amazon sellers are diversifying and expanding their reach.
- 61% of Amazon sellers already sell on at least one other e-commerce platform, leading with eBay, Shopify, and Walmart. Still, 52% say they will expand to additional platforms in 2023 — up from 25% who said the same a year ago.
- 45% of Amazon sellers operating in the U.S. marketplace also operate in at least one other international marketplace.
- 50% of global Amazon sellers will explore selling in additional international markets in 2023 — up from 25% who said the same a year ago. Brazil, Turkey, and Japan are among the fastest-growing global Amazon marketplaces.
Social media marketing is key for Amazon sellers, with TikTok and YouTube ads trending up and Facebook and Instagram ads trending down.
- 41% of Amazon sellers use social media marketing to promote their products, up 15% from those who did so a year ago.
- While Amazon sellers still favor Facebook and Instagram advertising (respectively, 67% and 49% of sellers who market on social media use these platforms), their popularity is down from a year ago.
- 31% of Amazon sellers using social media marketing use TikTok ads, up 65% year-over-year. These sellers' use of YouTube and Snapchat advertising also grew 86% and 41%, respectively, demonstrating growing demand for video content.
- Nearly half of Amazon sellers (49%) plan to work with social media influencers to promote their products in 2023.
Amazon seller concerns center on the rising costs of goods, shipping, and advertising.
- Although fewer Amazon sellers lost sales due to supply chain disruptions in the past year (46% did in 2022 compared to 74% in 2021), sellers still raise concerns over the fluctuating costs of shipping, storage, and goods from global suppliers.
- 36% of Amazon sellers are also concerned about inflation impacting their business in 2023.
"Amazon is constantly evolving, and e-commerce is constantly optimizing. Still, Amazon sellers continue to prove that they know how to pivot in 2023," said Mike Scheschuk, President of Small & Medium Business at Jungle Scout. "This year, we expect to see Amazon sellers exploring new strategies to help them stay ahead of the curve, including expanding into international markets, bringing their brand to new e-commerce platforms like Shopify or Walmart, or promoting their brand on TikTok to drive awareness and sales."
See the full report for trending insights on sales, profitability, popular product categories, and more, as well as the methodology.
About Jungle Scout
Jungle Scout is the leading all-in-one platform for e-commerce sellers, supporting more than $50 billion in annual Amazon revenue. Founded in 2015 as the first Amazon product research tool, Jungle Scout today features a full suite of best-in-class business management solutions and powerful market intelligence resources to help entrepreneurs, up to the world's largest brands, manage their e-commerce businesses. Jungle Scout is headquartered in Austin, Texas, and supports 10 global Amazon marketplaces.Contact Information:
Public Relations Strategist
(613) 639 9067
Original Source: Report: 50% of Amazon Sellers Will Expand to New E-Commerce Platforms and Global Markets in 2023
CLARENDON HILLS, Ill., February 7, 2023 (Newswire.com) - In just a short 60 days after acquiring high-end furniture brand Marge Carson, the new owner and chief executive Janet Linly announced that the company has resumed production and is taking orders under the new name of Marge Carson Global, Inc.
Operating from a 68,000-square-foot production facility in Tijuana, Mexico, the company has re-hired many seasoned Marge Carson craftsmen to manufacture and service its luxury brand, Linly said. "It is a testimony to the energy and experience of the Marge Carson Global team and the excitement about our vision for the brand that we have been able to resume manufacturing in only 60 days," she said. She added that the resumption of production was anticipated to take up to 12 months after acquiring the brand that had ceased operations. Marge Carson also is poised to resume production of casegoods in Indonesia in the near future, including existing and new designs.
Founded 75 years ago by interior designer Marjorie Carson and known for its plush, generously scaled, and trendsetting upholstery with exclusive fabrics and trims, Marge Carson expanded into casegoods 25 years ago under its previous owner Jim LaBarge. However, the company exited the category it imported from Indonesia and the Philippines in 2021 to centralize production in North America.
Over 400 SKUs Available Through 'Brand Ambassadors' With a New Quality Assurance Process
The luxury line of upholstery, bedroom and occasional pieces will be distributed and serviced nationally to retailers and designers through a team of "brand ambassadors," Linly said, adding that she has implemented an elevated product quality assurance process and applied new higher standards to packaging. "Commodities are sold by salespeople, but a luxury brand like Marge Carson should be represented by brand ambassadors," Linly said. She added that she has hired a new quality assurance team utilizing multiple inspection steps and is implementing new packaging to "ensure that our line is at the highest possible level of quality."
Other updates planned include a comprehensive new website and a "reintroduction and restyling of the brand" at the High Point Market at a soon-to-be-announced date, Linly said. Going forward, the Marge Carson look will be "sophisticated and classic. While we will retain the more casual bestselling collections like the Bentley and Santa Barbara upholstery lines, our focus is on elegance." Fabric selection will be collaborative, with contributions from select new designers as well as designers who have overseen textiles at Marge Carson in the past in order to achieve consistency of style but also elevate the offerings, she said.
To activate an account with Marge Carson Global, Inc., place orders or make inquiries, designers and retailers may email [email protected] or call 1.630.686.2686.
Founded in 1947 in California, Marge Carson is an iconic resource for luxury residential upholstery, bedroom, and occasional furniture available internationally through high-end furniture retailers, design center showrooms, and interior designers. In 2022, Chicagoland interior design firm and retailer Linly Designs acquired the custom furniture brand from longtime owner Jim LaBarge. For more information, visit www.MargeCarson.com or www.LinlyDesigns.com.Contact Information:
Original Source: Marge Carson Resumes Manufacturing, Will Reenter Casegoods Market