Adam Nelson Honored with 2024 Hermes Creative Career Achievement Award

Celebrating a Quarter Century of Creativity: Workhouse Founder Honored for 25 Years of Industry Excellence

Evel Knievel’s flair for the dramatic and his ability to capture the imagination of millions is something I’ve always aspired to emulate in the mad marketing campaigns Workhouse creates”

— Adam Nelson, CEO, WORKHOUSE

NEW YORK, NEW YORK, UNITED STATES, May 6, 2024 / — The Hermes Creative Awards, globally recognized for excellence in marketing and communications, has honored Adam Nelson, Founder & CEO of Workhouse, with the prestigious 2024 Career Achievement Award. This esteemed accolade acknowledges Workhouse’s 25-year anniversary and his indelible impact on the marketing and communications industry. Nelson dedicated the award to his childhood hero, Evel Knievel, whose audacious spirit has been a significant influence on his professional approach.

“In the turbulent arena of human bravado, where men court danger with the fervor of poets, there strode Evel Knievel, a maverick draped in leather and legend. With each leap, he unleashed a tempest of rebellion that echoed across the vast expanse of the American dream,” said Nelson. “Knievel enraptured us with adrenaline and awe, drawing a global mass with each a tantalizing test. His boldness resonated with me at a young age, shaping my understanding of risk and reward in business. Each jump, a thunderous proclamation of defiance, each crash a tumultuous crescendo of chaos and catharsis. From the forgotten byways of Middle America to the glittering stages of the Strip, his flair for the dramatic and ability to capture the imagination of millions is something I’ve aspired to emulate in the mad marketing campaigns Workhouse creates,” Nelson expressed.

The Hermes Creative Awards, governed by the Association of Marketing and Communication Professionals (AMCP), is an international competition recognizing outstanding work in the industry. The awards celebrate the creative prowess of professionals involved in the concept, writing, and design of traditional and emerging media. This year, over 6,500 entries were judged, representing numerous countries and demonstrating the global reach and influence of the awards. A list of Platinum and Gold Winners can be found on the Hermes Creative Awards website at

Adam Nelson’s extensive career spans three decades, marked by unwavering creativity in media and storytelling. Known for his inventive thinking, his path from publicist to the helm of the award-winning agency, Workhouse, serves as a testament to his dedication to the field.

Over more than 30 years as a communications professional, Nelson’s legacy has shown through his collaborations with iconic entertainment clients, as well as renowned luxury brands and impactful nonprofits. His creative prowess consistently shapes compelling narratives, earning him prestigious recognition and cementing his reputation as a marketing trailblazer who adeptly guides brands in effectively conveying their stories. As the CEO of Workhouse, and as a fractional creative consultant for THE BOARD, Nelson provides forward-thinking public relations, innovative social media strategies, brand promotion, creative consulting, and visionary experiential services across entertainment, culture, fashion, and lifestyle sectors.

Recognized for his originality and hands-on approach, Nelson’s leadership has garnered numerous accolades, including the Netty Lifetime Achievement award, the MarCom Career Achievement Award, and the Best in Biz “Marketing Executive of the Year” Award all bestowed this year. His outstanding creativity has earned him the U.S. Commerce Association New York Award, the National Congressional Committee’s National Leadership Award, Honorary Chairmanship of the Business Advisory Council, and the Clutch Leadership Award. His achievements also extend to selection by the International Who’s Who of Executives and his induction into the New York Business Hall of Fame.

Before founding Workhouse, Nelson served as a senior publicist at Jason Weinberg & Associates, representing a cavalcade of celebrity clients. His career highlights include roles as the inaugural Communications Director for the Asbury Park Boardwalk, inaugural Publicity Director for Irving Plaza concert hall, Co-Founder and Executive Director of House of Independents, and senior publicist at the Peggy Siegal Company. Holding a BFA from the University of the Arts and certificate degrees from Yale and Oxford Universities, Nelson’s unwavering commitment and relentless pursuit of excellence are undeniable.

Throughout his distinguished career, Nelson has meticulously cultivated an unparalleled body of award-winning work, solidifying his position as a creative force behind the sustained achievements of established and emerging global brands and businesses. The 2024 Hermes Award for Career Achievement serves to honor Adam Nelson’s enduring influence on the industry and his dedication to pioneering new paths forward.


Workhouse is one of the country’s leading public relations and integrated creative agencies. Celebrating 25 years of service this year, the agency provides forward-thinking public relations, social media, brand promotion, creative consulting and, modern-day marketing. Clients have included The Rolling Stones, The Charlie Chaplin Estate, Hugh Jackman, Francis Ford Coppola, Lou Reed, Matthew Modine, David LaChapelle, The Anthony Quinn Estate, CBGB, Max’s Kansas City, Interview Magazine, Galleries Lafayette, Porsche, Ford Motor Company, UnitedMasters, Virgin, Jazz at Lincoln Center, International Emmy Awards, Assouline Editions, Rizzoli International Publications, Moose Knuckles, TheHomeMag, Tony Shafrazi Gallery, Chase Contemporary, Versace, and Avroko. Workhouse offers untraditional services across a broad spectrum of entertainment, culture, fashion, and lifestyle spheres. Visit


Los Angeles Magazine: “How Adam Nelson Became the Class Clown of Creative Communications” (July, 2023)

Interested media contact Kat Carlson, WORKHOUSE, +1 212-645-8006 // [email protected]

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