Research finds value engineered prototype increases guests’ likelihood to stay, maintains low build and operating costs, while delivering a unique midscale experience for guests
NORTH BETHESDA, Md., March 20, 2024 /PRNewswire/ — Sleep Inn, a leading limited service, lifestyle brand from Choice Hotels International, Inc. (NYSE: CHH) known for its modern, nature-inspired, stylish design, has now revealed the interior details for its latest prototype, Scenic Dreams. Developed in collaboration with developers, owners, and operators, the refreshed Sleep Inn prototype features redesigned guestrooms and common areas that complement the iconic exterior tower and purple accent lighting previously announced in April 2023. Through consumer testing the Scenic Dreams prototype was found to significantly increase guests’ likelihood to stay, while remaining one of the lowest cost hotels to build and operate in midscale.
Originally published at https://www.prnewswire.com/news-releases/lifestyle-hotel-sleep-inn-unveils-newly-redesigned-guestrooms-and-common-areas-as-part-of-its-scenic-dreams-prototype-developed-in-collaboration-with-owners-and-operators-302094540.html
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