After Banner 2023, Choice Hotels Enters Next Chapter of Growth for its Upscale and Upper Upscale Portfolio of Brands, Starting with Radisson Blu

NORTH BETHESDA, Md., Jan. 23, 2024 /PRNewswire/ — Choice Hotels International, Inc. (NYSE: CHH) is taking the brands within its upscale and upper upscale portfolio to the next level with a series of upgrades to break through the clutter and be the go-to franchisor for developers looking for differentiated product that stands out in the sea of sameness. Capitalizing on growing its portfolio of upscale hotels to 400, opening 19 new hotels as part of the Ascend Hotel Collection and nine new Cambria Hotels, and driving a more than 8% year-over-year increase in revenue per available room (RevPAR) for the Radisson brand, Choice is doubling down on its success to restyle the look and enhance the on-property experiences of its upscale and upper upscale brands. Over the year, starting with Radisson Blu, Choice will challenge the status quo to redefine five of the eight brands across its upscale and upper upscale portfolio, including Cambria Hotels, Ascend Hotel Collection, Radisson and Radisson Individuals to drive more value for owners and repeat stays from guests.

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