M·A·C Kicks Off 40th Anniversary with Paris Hilton Stunt and “I Wear M·A·C” Bash

NEW YORK, USA, February 12, 2024 /EINPresswire.com/ — M·A·C Cosmetics transformed a NY souvenir shop into the “M·A·C Market” to celebrate the brand’s 40th birthday and the launch of M·A·Cximal Silky Matte Lipstick.

Maxed out with NSFW merchandise fit for Canal Street, the space played host to New York Fashion Week’s most buzzworthy afterparty – taking “I Wear M·A·C” from IYKYK to an instantly iconic fashion statement for leading tastemakers including Danna Paola, Central Cee, Hari Nef, Alex Consani, Paloma Elsesser, Patrick Ta, Meredith Duxbury, Gabbriette, Lourdes Leon, Kelly Rutherford, Sabrina Bahsoon, Olivia Ponton, and KESH. The event also featured performances by JT of City Girls, Uncle Waffles and Aqutie.

“Since our founding, M·A·C has defined beauty trends rather than follow them by immersing itself in the heartbeat of culture,” says Drew Elliott, M·A·C Global Creative Director. “From recently duping the paparazzi with Paris Hilton to co-creating Victoria Monet’s Grammys look, we continue to show the world just how fabulous 40 can be by creating conversations and trends larger than beauty and bringing them to life in a way that only M·A·C can.”

To kick off its 40th anniversary celebration, M·A·C teamed up with Paris Hilton to stage a meltdown outside its Century City store in Los Angeles, with Gossip platform DeuxMoi documenting her every move, as seen here.

Link to download image assets: Gallery 1 and Gallery 2

ABOUT M·A·C COSMETICS:
M·A·C (Make-Up Art Cosmetics) is a leading brand of professional cosmetics and part of The Estée Lauder Companies Inc. Since its creation in Toronto, Canada, over 40 years ago, the brand’s popularity has grown through a tradition of word-of-mouth endorsement from Makeup Artists, models, photographers and journalists around the world. M·A·C is now sold in over 130 countries/territories worldwide. For a M·A·C location near you, visit MACcosmetics.com.

Robert Parker
M·A·C Cosmetics
[email protected]
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