Reflecting on the early struggles, Faller candidly shared, “It was an uphill battle all the way. People I worked with said it was too difficult to do – suppliers, laboratories, even state regulations were hard to navigate.”
Petaluma played a crucial role in Faller’s journey. She reminisced, “I began distribution with Whole Foods, the old ‘Food for Thought.’ That was tremendously successful, and eventually, I opened a storefront in the San Francisco Ferry Building in 2009.”
Faller’s commitment to innovation manifested with the recent launch of the Benedetta store within Petaluma’s Great Petaluma Mill. She hinted, “There are some really interesting developments coming for the Petaluma store.”
Faller’s story is one of resilience and dedication, encapsulating Benedetta’s evolution from challenging beginnings to global success. As Benedetta continues to flourish, Faller’s passion for community, skincare, and innovation remains at the forefront of her journey.
Read the full article: https://www.pressdemocrat.com/article/news/petaluma-profile-im-really-more-like-a-chef/
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